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Fear Of A Cultivated Conveyor Belt

Creating spaces that encourage thinking, play and production, builds stronger businesses.

As Michael Grubb Studio is expanding, we are aware of the risk of moving away from the foundations and design principles the business was built upon.

Rather than this being a cold, hard statement, lets explain.

 

What We Are Facing In 2017

Michael Grubb Studio has outgrown the studio we have called ‘home’ for four years.

We could become a chaotic space if we stayed where we are. If you do not have the right environment, you can slip into a production only business. We do not want to nurture a future where we become a production line for others.

It happens within many professions in the creative industry. People’s desks become homes. This has been grounded in us all, since University days to the transition to the commercial world. If you are not careful you exist within your own bubble.

As a society, we are relentlessly locked into our screens. According to a report from communications regulator Ofcom, Britons spend an average of eight hours and 41 minutes a day on media devices. This compares to an average night’s sleep of eight hours and 21 minutes.

The best way to move away from a siloed existence that is fixed to a screen is to encourage the development of sharing ideas and championing curiosity. Only then can you be continually relevant, focused and specific.

 

How It Should Work

To move from a business that just produces work, a space has to have an ambience for people to interact and experiment. They also need spaces to get away and contemplate. We firmly believe that thinking is a key part of the creative process.

Whilst participating in talks and lectures is always valuable, nothing actually beats bouncing ideas, sharing product development, discovering technology and seeing how software and hardware works. We learn from each other by experimenting, testing and exploring, not just discussing. To see what we mean, have a look at our video for the Gardens Of Light concept.

 

The Ideology Going Forward

It is time to reaffirm the things that we stood for when the company began (in 2013) and an environment that compliments a philosophy.

Our new studio will be structured around the following ideology:

Independent Thinking – Society is encouraging us to look to the computer/phone for answers as our default mechanism. What this becomes is a way for a conversation to stop whilst people search or ask. We need a space to share and to discuss, without a machine that can continually distract.

Play – In the words of Albert Einstein, “combinatory play seems to the essential feature in productive thought.” Play is something that happens all around us, but goes unnoticed or is unappreciated. Sometimes we need to walk away from problems and let ourselves indulge in play to create the right space to work things out. We need a space to allow the team to look at everything from technology through to using our own hands to mock things up. Have a look at what we did at Christmas where we made our own Christmas cards, click here.

Produce – everything we do is centred on creating an output that allows someone else to understand what we are doing. It really is that simple! Whether this is a client or a supplier, there needs to be that connection to how something works. We require a bigger space for others to concentrate and focus, to produce work that allows others to easily interpret.

 

What Are We Doing About It?

We have decided that the time is right for the business to move out and move into a new working environment. This constant state of change, is how we all evolve and gradually develop.

Michael Grubb Studio is currently finalising a move to a much bigger space with multiple floors and spaces. We are committed to creating spaces where thinking, play and production is encouraged and forever maintained.

This is what will bring the company ethos back to its origins by creating a living, breathing organism that has a pulse and a spirit that we continue to develop.

This will help grow the relationships we have built and cement what we have always believed in.

We look forward to inviting you to be a part of this space.