Michael Grubb Studio has been appointed by Lavazza Coffee to provide specialist lighting design services for their new visitor experience in the Borgata Aurora district of Turin, Italy.
Working with exhibition designers Ralph Appelbaum Associates (RAA), the Studio is developing a creative lighting solution that supports the narrative, celebrates the historic nature of the building and enhances the brand.
Borgata Aurora is a quarter that grew vibrantly from the late eighteenth century and expanded throughout Turin’s industrial revolution. Post 1980’s many of its industrial buildings fell into disrepair with the closure of the manufacturing centres.
The quarter is now the site of an ambitious regeneration project with Lavazza at its heart. This bold new initiative created by lighting designers Michael Grubb Studio will bestow a new civic and cultural space to the city of Turin.
The objective of the site is to encourage visitors to the quarter by creating large, public green spaces. Not only will this new visitor lighting experience rejuvenate the area by attracting the young students of the Institute of Applied Art and Design (IAAD), the construction of a new Metro line will also connect the quarter with the rest of the city. The students who move to the new building on the Lavazza site will have all of Turin at their fingertips.
With these redevelopments in mind, the visitors’ journey begins outside, in what will become a vibrant and dynamic urban space punctuated by the striking vision of La Nuvola, which will act as a prologue to the museum itself.