Creative
lighting design
Advertising Gallery, Guinness Storehouse
Guinness Storehouse_Advertising_Michael_Grubb_Studio_07
Guinness Storehouse_Advertising_Michael_Grubb_Studio_04
Guinness Storehouse_Advertising_Michael_Grubb_Studio_02
Guinness Storehouse_Advertising_Michael_Grubb_Studio_01
Portfolio /
1
2
3
4
5

Advertising Gallery, Guinness Storehouse

Guinness has a tradition of award winning advertising. This has resulted in worldwide recognition as an iconic Irish brand.

The new Advertising experience, designed by creative design agency LOVE, celebrates every aspect of the marketing history and features stories of popular Guinness icons from the toucan to the dramatic ‘serge’.

Situated across the entire fourth floor of the Guinness Storehouse the new immersive and interactive brand experience delivers a wide range of content, including a seamless multi-media AV Theatre.

WHAT WE DID

Lighting was used to enhance the visitor experience, provide impact and to reinforce the brand. Lighting design services were provided by Michael Grubb Studio in conjunction with RKD Architects, OCSC and MKF property services.

Credits

Client: Diageo
Project Management: MKF
Architects: RKD Architects
Exhibition LOVE
Lighting Design: Michael Grubb Studio
Photography: James Newton