Guinness has a tradition of award winning advertising. This has resulted in worldwide recognition as an iconic Irish brand.
The new Advertising experience, designed by creative design agency LOVE, celebrates every aspect of the marketing history and features stories of popular Guinness icons from the toucan to the dramatic ‘serge’.
Situated across the entire fourth floor of the Guinness Storehouse the new immersive and interactive brand experience delivers a wide range of content, including a seamless multi-media AV Theatre.
Lighting was used to enhance the visitor experience, provide impact and to reinforce the brand. Lighting design services were provided by Michael Grubb Studio in conjunction with RKD Architects, OCSC and MKF property services.
Project Management: MKF
Architects: RKD Architects
Lighting Design: Michael Grubb Studio
Photography: James Newton