Creative
lighting design
Completed Project

Roe & Co distillery to open its doors to visitor

From Friday 21st June, visitors will be welcomed inside the Roe & Co distillery.

Inspired by one of the biggest names in Irish Whiskey in the 19th century, George Roe, the iconic Guinness Power Station has been regenerated into a new visitor experience and urban distillery. The distillery will distil 14,000 litres of whiskey in every run, with an annual maximum capacity of approximately 500,000 litres of alcohol.

During the tour visitors will learn about the history of George Roe, explore the unique process that makes Roe & Co a whiskey like no other and explore the five pillars of flavour in a workshop to uncover their ideal taste profile when it comes to whiskey cocktails. The experience concludes with one of Roe & Co’s World Class cocktails in the showstopping Power House Bar.

Roe & Co Distillery Opening from Roe & Co. on Vimeo.

The launch of the premium Roe & Co Irish whiskey, distillery and experience has been led by a talented female team in Diageo comprising distillers, blenders, marketeers, bartenders and commercial specialists.

The Design Team consisted of RKD Architects, Drinksology, Dalziel & Pow, OCSC and Michael Grubb Studio. Additional information and photographs to be added to our website shortly.