Michael Grubb Studio has been appointed by Diageo to act as Lighting Guardians for their new Roe & Co distillery and visitor center, which will be housed within the old Power Station, located on James’s Street, Dublin.
Roe & Co is made from the finest hand-selected stocks of Irish malt and grain whiskies and aged in bourbon casks. It has the signature smoothness of Irish Whiskey with remarkable depth of flavor – a luxuriously smooth blend, with a perfect harmony between the intense fruitiness of the malt and the mellow creaminess of the grain whiskies. The brand has been created to reflect modern, contemporary luxury, in everything from pack to liquid, and with a focus of making Irish Whiskey more prominent in Europe’s booming cocktail culture.
Roe & Co is named in honour of George Roe, the once world-famous whiskey maker who helped build the golden era of Irish Whiskey in the 19th century. His distillery, George Roe and Co extended over 17 acres on Thomas Street in Dublin and was once Ireland’s largest distillery. Diageo will now build on this rich heritage with the creation of a new distillery and visitor center.
Michael Grubb Studio will be working in collaboration with RKD Architects, Hearts & Feints, Drinksology and OCSC.